BrandSmart Rwanda is part of a holdings company, BKZ Holdings (PTY) Ltd. with 3 entities i.e. BrandSmart Rwanda, Khumo Branding and Marketing and Zanusi Brand Solutions. BKZ Holdings' ambition is to act as a catalyst in contributing to the development of Africa. All 3 major shareholders bring extensive experience in the areas of marketing, Brand Strategy, Branding (Country Branding and Corporate Identity Development) Advertising, Promotions and Knowledge Transfer.

Dudu Thabede, Managing Director of BrandSmart Rwanda with offices in South Africa,Nigeria and Rwanda

Ipeleng Selele, Managing Director for Khumo Branding and Marketing with offices in South Africa, Nairobi, Ghana, Cameroon, Paris and Washington.

Nomahlubi Simamane, Managing Director for Zanusi Brand Solutions; an accomplished and highly awarded marketer with offices in South Africa, Nairobi, Uganda, Zambia.

Key service focus areas for the group are as follows:

• Advisory services on strategy (e.g foreign entry strategy, business strategy, branding strategy).
• Repositioning of Africa and its countries to bring them up for global competitiveness, i.e Country Branding, Nation Building, Product Developement of African Brands, Capacity Building (training and knowledge transfer).
• Infrastructural development project identification and the facilitation of funding.

BKZ Holdings brings added value as it offers access to local, regional and international experience at the click of a button thus enhancing the individual companies service offering without the client having to pay for expensive resources that may not be utilized on a full time basis.