Khumo Branding and Marketing was founded by Ipeleng Selele two years ago as an integrated strategic business intelligence, nation building, strategic branding services, brand engagement, marketing and communications strategy foreign market entry and multi-faceted services in South Africa and Africa.
Khumo's purpose is to create enduring valuable businesses and brands in Africa. Khumo's vision is to be the global authority for integrated business intelligence, nation branding, brand engagement strategic branding and market services for Africa and beyond. Khumos's mission is to consistently build businesses and brands through informed strategy, ingenious, African design and deep employee engagement from inside and outside.
Khumo's key offerings are brand alignment and Nation branding.
What is brand engagement?
The creation of intellectual connection and emotional commitment to the brand in order to motivate and direct behaviour change, and positively affect performance.
What it means?
- Using the brand as the central organising thought to drive company performance.
- Translating brand speak into relevant, realistic, actionable communication for employees and key internal stakeholder groups.
- Bringing the brand to life (along with its customers to help people understand intellectually and emotionally.
- Working with leaders, managers, employees, and key partners to identify ways of behaving in line with the brand to ensure a more consistent delivery of brand promise.
Why it is important:
- Because increasingly customers are judging brands on what they do, not what they say they do.
Khumo offers Nation Branding because:
consumers and investors continue to rely heavily on country images and in making economic decisions. Branding has become a central tool in country competitiveness, where having a bad reputation or non at all seriously affects a country's ability to compete.
Thus effective country branding can give a competitive advantage in world markets and open up many opportunities for developing countries.